Principled Profit - Downloadable

Has the world turned upside down? What kind of business logic is this? "It's the only kind that makes sense when the front pages are crammed with corporate business ethics horror stories—in fact, it's the only kind that ever really made sense," says Shel Horowitz, author of the startling book, "Principled Profit: Marketing That Puts People First"

We Made Marketing History on September 15,2003

Jack Canfield, co-creator of the enormously successful 'Chicken Soup for the Soul'series has this to say:

"The success of Chicken Soup is based on the reality that most people want to help others and want to do the right thing. Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people *want* to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book." -- Jack Canfield, CEO, Chicken Soup for the Soul Enterprises, Co-author, Chicken Soup for the Soul at Work

Principled Profit: Marketing That Puts People First, Shel Horowitz's award-winning book on business ethics and customer loyalty, is now available.

Horowitz, author of another award-winner, "Grassroots Marketing: Getting Noticed in a Noisy World" and several other books, demands high standards of companies that want to succeed in the 21st century. "If you want to run a viable business, not just right now but in 10, 50, 100 years, your company must treat others as you'd want to be treated. Business ethics and trust can never be regained if you squander them; just look at Arthur Andersen. Karma, the Golden Rule, whatever you want to call it--the idea that you succeed by helping others actually works."

Horowitz's book demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners…and provides numerous practical ideas on marketing so everyone wins.

Please click here to read the Table of Contents and Introduction in your web browser