I interpret it as a group of sales materials centered around a theme,
like Valentines Day for example.

Is that correct?

Thanks

"Electric Nachos" <aint_lookin@chew.foo> wrote:
> I interpret it as a group of sales materials centered around a theme,
> like Valentines Day for example.
>
> Is that correct?

Sure, you can think of it like that. I have heard the phrase Advertising
Campaign used more frequently.

Also, try searching for "define: sales campaign" at google.com (without the
quotes).

In article <118enqvtp32ikb8@news.supernews.com>,
miketurcoNO@yahooSPAM.com says...
>
> "Electric Nachos" <aint_lookin@chew.foo> wrote:
> > I interpret it as a group of sales materials centered around a theme,
> > like Valentines Day for example.
> >
> > Is that correct?
>
> Sure, you can think of it like that. I have heard the phrase Advertising
> Campaign used more frequently.
>
> Also, try searching for "define: sales campaign" at google.com (without the
> quotes).
>

Oh wow - I didn't know we could search using "define:" - Thanks!! :-)

"Electric Nachos" <aint_lookin@chew.foo> wrote:
> I interpret it as a group of sales materials centered
> around a theme, like Valentines Day for example.
>
> Is that correct?

No. A sales campaign is one part of a marketing campaign. Normally, the
sales campaign is the execution part of the marketing campaign. The rest of
the marketing campaign (normally called a marketing plan) is market
research, marketing strategy (which is what everything hinges on), ad
campaign, PR campaign, total image plan (sadly the one that is least thought
about but is usually the one on which the most money is spent), and your
sales campaign. And if by "sales material" you mean brochures, sales signs, and
such, that is normally considered part of the ad campaign.

Scott Jensen
--
Like a cure for A.I.D.S., Alzheimer, Parkinson, & Mad Cow Disease?
Volunteer your computer for folding-protein research for when it's idle.
Go to http://tinyurl.com/6fsdg to sign up your computer.

In article <118f9ga5usibj27@news.supernews.com>, stj@charter.net says...
>
> "Electric Nachos" <aint_lookin@chew.foo> wrote:
> > I interpret it as a group of sales materials centered
> > around a theme, like Valentines Day for example.
> >
> > Is that correct?
>
> No. A sales campaign is one part of a marketing campaign. Normally, the
> sales campaign is the execution part of the marketing campaign. The rest of
> the marketing campaign (normally called a marketing plan) is market
> research, marketing strategy (which is what everything hinges on), ad
> campaign, PR campaign, total image plan (sadly the one that is least thought
> about but is usually the one on which the most money is spent), and your
> sales campaign. And if by "sales material" you mean brochures, sales signs,
and
> such, that is normally considered part of the ad campaign.
>
> Scott Jensen
>

Well researching the subject via downloadable software (don't ask), I
understand what you've explained.

I can't believe there's so much involved. This is just awful (yet
sickeningly fascinating!)

"Electric Nachos" <aint_lookin@chew.foo> wrote:
> stj@charter.net says...
> > "Electric Nachos" <aint_lookin@chew.foo> wrote:
> > > I interpret it as a group of sales materials centered
> > > around a theme, like Valentines Day for example.
> > >
> > > Is that correct?
> >
> > No. A sales campaign is one part of a marketing campaign.
> > Normally, the sales campaign is the execution part of the
> > marketing campaign. The rest of the marketing campaign
> > (normally called a marketing plan) is market research,
> > marketing strategy (which is what everything hinges on), ad
> > campaign, PR campaign, total image plan (sadly the one
> > that is least thought about but is usually the one on which
> > the most money is spent), and your sales campaign. And
> > if by "sales material" you mean brochures, sales signs, and
> > such, that is normally considered part of the ad campaign.
>
> I can't believe there's so much involved. This is just awful (yet
> sickeningly fascinating!)

No one said marketing was simple. ;-) And the above is just the basic
areas. Each can be split again and again into sub-sections. Many loop each
other repeatedly. In fact, the whole process loops as after the sales
campaign starts producing results, market research begins evaluating those
results and informing the Director of Marketing (a.k.a. the top marketing
strategist) what they might mean. The Director of Marketing adjusts the
current marketing plan accordingly and uses the info in formulating the next
marketing plan. It's a never-ending cycle.

Scott Jensen
--
Like a cure for A.I.D.S., Alzheimer, Parkinson, & Mad Cow Disease?
Volunteer your computer for folding-protein research for when it's idle.
Go to http://tinyurl.com/6fsdg to sign up your computer.