Colors don't only make things look good (or bad) but also affect thought process of the person seeing them. Deciding on the colors is a tough choice because you don't know how your target audience will react to it.

Here is a short checklist of the qualities that are generally associated with colors -

Red - excitement, strength, ***, passion, speed, danger.

Blue (listed as the most popular color) - trust, reliability, belonging, coolness

Yellow - warmth, sunshine, cheer, happiness

Orange - playfulness, warmth, vibrant

Green - nature, fresh, cool, growth, abundance

Purple - royal, spirituality, dignity

Pink - soft, sweet, nurture, security

White - pure, virginal, clean, youthful, mild

Black - sophistication, elegant, seductive, mystery

Gold - prestige, expensive

Silver - prestige, cold, scientific

Researchers has also determined that colors affect the shopping habits of people.

Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists usually respond best to pastels - pink, rose, sky blue.


Thanks Rex (Religious Forums) for making a post about this topic.