just wondering if anyone sends out mailers to current or previous customers just thanking them for their business. To me this sounds like a great way to keep customers coming back.
I recieved a card of this sort for Sprint ( my cell phone provider ) and just made me wonder if any small businesses do this and if you have a success rate with it.

I guess if you had deep pockets and your per transaction costs were high I would consider it but an email is just as effective way to communicate with them and it could also be personalized

I agree it could get very expensive if your average sale is less than $25

There are less expensive ways to get the flyers out I am sure you have received a packet of them (almost the size of postcards) at one time or another in the mail. A franchise markets these flyers and you share the cost of the mailing with other businesses which is a more cost effective approach for a small business

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