Hi guys, I've been doing AdWords campaign for quite some time now.

However, I always have below standard results on Sat and Sun. Are those 2 days slow in general? Because no matter how I tweak my ad, I'm still not getting the results I want. Hopefully there is an adword guru here to help me. Any suggestion is welcome

thanks

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I have been running adwords for about 7 different clients plus myself and the products are quite diversified. In total, between all the ads we have targeted, over 600 keywords have been used. (Exact and phrase match. No broad matching)

The results are simular in that weekends are usually the least responsive.

However in the end, like all good businesses, the real test is how much did it cost you for the ads, the time to create your ads and the cost of the goods sold - compared to how much revenue you generated.

Bernie

So much depends on your target market - are they searching while at the office during the week, or is your product/service something they would want to look for from home [ie, a stapler might be searching for at work, while they might look for beach balls while at home]? That might point to why words aren't performing well on weekends.

Thanks!
Lisa Ghisolf
Gizmo-Design.com