Can you Target your products to those three industries and account for
80% of your needed billings?

If so, refocus on those industries (DO it fast, do it hard, and use
stealth marketing practices meaning TARGETED DIRECT, TELEMARKETING etc)
but stay out of industrial publications as much as possible.

Use rapid deployment in those sectors to pay the almightey bills whilst
R&D catches up, using money from your sales to those markets to fuel R&D
to a simpler product. Add better user interface, more intuitive symbols
on user panels etc.


~zion