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06-15-2005, 07:51 AM
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| Radio outperforms TV when it comes to ROI! According to a new study, conducted by Millward Brown and Information Resources Inc. (IRI), which examined four pairs of Radio and television campaigns in a range of product categories over a six-month period found that Radio?s ROI was 49% higher than television?s. You can read the full report here.      |
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