Sir/ Madam,

In the view of starting a promotional agency in my country, what are the prequisites to start a promotional agency, and how do you set objectives?
Which is the best option, taking a franchise or starting one on your own?

Thank you.

It all depends on what you mean by Promotional Agency are you promoting actors, events, general marketing or something else? In general I would avoid a franchise if:

-you have experience and contacts in the field
-you offer a compelling proposition
-you have many of the tools to build the business
-brand name are not important

Good luck

It sounds like you are just exploring this area and may not have much experience in the field if that is the case I would look at franchises look at www.franchiseresearch.com to help you decide