While reading the blog of the Chinese Marketing Monitor - Tian, I came across this :

Very interesting indeed...

Talking about the symbols in the background? Do the chinese people really feel those are important or is it just this one critic?

Hmm... we need some Chinese to answer that :P But, i doubt that anyone would appreciate it if you talk to them in wrong language!

Well, Nike is obviously targeting the young people in there and most of them try to associate themselves with the western culture. Pretty sure that they would certainly not appreciate you saying wrong slogans :P

The largest chinese dictionary has over 5,800 characters / words in it. A well educated person will know between 1700 - 1800 characters. I can see how some mix ups can occur.

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Well that is what I am trying to get at here. If it is a slogan then it should be the symbols on the right. If it is filler as the circle can suggest then it would not be as important. It would be the same way as if an American ad had filler from "A Tale of Two Cities" behind it but they misquoted a couple of lines.

Not saying it isn't important that they try and get it right but filler is not a crucial as the actual slogan.

Seems Nike needs to work on international relations all around.

http://news.yahoo.com/news?tmpl=stor...ngapore_nike_1

They released an ad here in Australia that showed a bunch of very young girls all swooning over their tennis coach. The problem with that was, the week before they released the ad a semi-high profile tennis coach was jailed for having *** with one of his under-age female pupils.

Really really bad timing on the part of Nike. The ad lasted 2 days before being taken off air.

While that is bad timing, it can't be held against Nike. It takes companies six months or more to develop ad campaigns. They probably had purchased the air time long before the problem occured.

50 complaints!!! Aren't these people just being paranoid? Well, it was just an ad that resembled graffiti and not real graffiti :P

True. But they could have delayed it and run their old creatives. Not only did they have to take it off completely but also generated negative PR cos of it.