02-03-2005, 07:47 AM
|
 | CEO | | Join Date: May 2005
Posts: 1,309
| |
| Napster-to-Go gets ready for a boost with a Super Bowl ad
Quote:
Napster Inc. plans to begin a $30 million marketing campaign to lure customers away from Apple Computer Inc.'s successful iTunes Music Store.
At the center of its four-month marketing effort will be Napster-to-Go, a $14.95-per-month subscription music service that works with several digital audio players that are trying to knock off Apple's market-dominating iPods. Napster will release a full version of the service today.
The advertising campaign will kick off with a commercial during the third quarter of Sunday's Super Bowl ***IX, said Chris Gorog, chief executive of Napster Inc., now based in Los Angeles. The commercial compares the cost of buying songs at 99 cents each from iTunes to load into a 10,000-song iPod with paying $14.95 per month -- nearly $180 per year -- for a subscription that gives customers access to more than 1 million tracks that can be loaded into a compatible iPod competitor. The tag line for the ad is, "Do the math.''
...
In September, Napster introduced a preview of Napster-to-Go that let subscribers download songs into a portable device using a digital rights- protection platform developed by Microsoft. The songs remain playable on the portable device as long as the subscription is current.
Gorog acknowledges that the biggest challenge will be to convince people that renting music is better than buying. But he said he believes Napster-to- Go will help portable-device makers that are trying to compete against the iPod, particularly Dell Inc., Creative Labs and iRiver, which are supporting Napster's marketing campaign with a "Works with Napster'' logo.
| Source
It would be pretty interesting to do the maths if they are able to overtake the already #1 Online Music Store ITunes!  |
Linear Mode
