Home Newsletter Resources

Go Back   Small Business Forum > Small Business Management > Marketing and Sales
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

Reply
 
LinkBack Thread Tools Display Modes
  #1 (permalink)  
Old 11-30-2004, 08:19 AM
Lord Brar's Avatar
Lord Brar Lord Brar is offline
CEO
 
Join Date: May 2005
Posts: 1,309
McD USA Gets its own McHottie

After McDonalds Japan Firing Ronald and hiring new McHotties for their ads, now it seems as if McDonalds US is following its footsteps. The Victoria's Secret model Heidi Klum has signed a two year endorsement contract with McDonalds USA.

"Heidi is the best partner. She's a young mother and represents modern lifestyle," said McDonald's spokesman Alexander Schramm.

The German model is set to begin shooting commercials for the all-American fast-food chain in January, Schramm said.

"I like to be healthy and eat well, but I also like to have a good time and have an occasional glass of wine or French fries," Klum said in an interview earlier this year with the London newspaper the Mirror. "I also travel like crazy, which can mess up anyone's training and eating schedule," added Klum, girlfriend of the British pop singer Seal, who once worked at a McDonald's in London.

Klum is also the spokeswoman for Target stores and Birkenstock shoes.

Seems as if McDonalds is really revamping its brand image
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Reply



Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


All times are GMT -4. The time now is 10:00 AM.


Powered by vBulletin Copyright ©2000 - 2008, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.0.0 RC5
smallbusinessforum.com

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30