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Old 11-02-2004, 01:56 AM
subnet_rx subnet_rx is offline
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Join Date: Nov 2004
Location: Hattiesburg, MS
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Marketing books?

Any suggestions on good sales and marketing books that I could read?
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Old 11-02-2004, 02:55 PM
OhioDave OhioDave is offline
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Join Date: Sep 2003
Location: Dayton OH
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The Sales Bible Revised - Jeffery Gitomer. EXCELLENT book! Good information about how to sell as well as some motivational spin.
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Old 11-07-2004, 03:17 AM
amoore amoore is offline
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I have a book for my MBA marketing class that was pretty good send me a private message if you want me to look up who put's it out.

Alan
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Old 11-07-2004, 06:58 AM
keilo keilo is offline
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Required reading

Quite possibly the best book on down to earth business marketing any where, "Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-think, Out-perform and Out-earn the Competition" ~Jay Abraham

But don't expect anything on the 4Ps or creative design and advertising. These are things that any small business can (and should) do as part of normal operations
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Old 11-07-2004, 06:59 AM
keilo keilo is offline
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And another outstanding book on referrals and business networking, "Endless Referrals", Bob Burg
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Old 11-07-2004, 07:39 PM
Databuilder Databuilder is offline
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Guerilla Marketing by Jay Conrad Levinson
It isn't a great step-by-step book, but it gets you thinking in different ways.

Jason
databuilders.net
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Old 11-08-2004, 04:55 PM
subnet_rx subnet_rx is offline
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thanks for all the suggestions. I'll be checking these out on Amazon.
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Old 11-09-2004, 03:08 PM
Eileen Eileen is offline
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Join Date: Jul 2004
Location: Maryland
Posts: 64
Get Clients Now by C.J. Hayden is excellent.
Getting Business to Come to You by Paul and Sarah Edwards is another one.

Also, The Ultimate Marketing Plan by Dan Kennedy.
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Old 11-11-2004, 02:00 AM
subnet_rx subnet_rx is offline
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Join Date: Nov 2004
Location: Hattiesburg, MS
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well, after looking at a lot of these books at Amazon, I've decided that I should narrow it down to what I need most. Which is how to get clients, and how to keep clients. I've always been in a B2C business, so B2B is very new to me.
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Old 11-11-2004, 03:31 PM
c3r3br0 c3r3br0 is offline
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Depending on where you're at in the "game", Selling to VITO by Parinello.
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