An ad for the urban clothing company Akademiks appearing on city buses and featuring the slogan "Read Books, Get Brain." is causing a bit of an uproar in New York City. The problem, it turns out, is that "brain" is slang for oral *** with the kids these days. And, Akademics is not innocent here!

According to the story in the New York Daily News: "We knew this," fessed up Anthony Harrison, Akademiks' ad designer. "It's coded language, city slang. ****s know what it means but the general public doesn't."

Akademiks was clearly trying to get away with something it knew it normally wouldn't be able to get away with. New York City's folks initially approved the ads even though the visuals accompanying the slogan in one instance feature a woman wearing only a short sweater and her underwear, on her knees, lasciviously looking at the viewer.

The campaign also appears around the country in Miami, Los Angeles, Detroit, Chicago, San Francisco and Philadelphia. At least until they read the Daily News article.

That brings us to a very important question ? Where are the ethics??? Is there a line between being creative and crossing the line?

What do you think about it?

I was reading about it in the paper the other day although I have not seen the advertisements first hand. They were creative enough to get this published and they are utilizing the age old concept that *** sells.

With dozens of annoying advertisments on a given subway car and a whole lot of time to kill on the way home, I think I might find my eyes drifting back to that advert time and again too! So ... the advertisement does everything it was meant to do and thats a real win for them.

I would like to think that even though its slang for getting head, it would help encourage people to learn.

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Final Fantasy

Sounds pretty creative to me.