Honestly, I do not know how to categorize it, Horrible or Genius, but if there is one thing I can say about it is then ? it?s extremely attention grabbing. Ass-vertise is exactly what as the name suggests ? Advertising on People?s Bottoms and is an innovation of the Night Agency, the Creators of the controversial Laser Cosmetica's - Shave Your Kitty teaser Ad. (by the way, it also stirred some controversy at our very own RateTheAd.com)

I don?t know if any high profile brand has chosen this medium for advertising [or will choose, for that matter] but it might be an excellent medium for some viral promotion!

I am really curious to know what you think of this medium? Take a look at the official site here and do post your opinions below!

Obviously this would only work when your trying to target certain types of customers.

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I don't see it as a very successful advertising type. Just don't see people baring their undies that often.

Is the idea of it not to hire girls like those in the pictures to do just that - bare their undies in public?

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Absolutely True