Hello-

I'm working on our company logo. I have the drawing, but could some of you inform me of companies or software that could assist in creating it. I'm trying to be economical. I'm budgeting on a shoestring.

I am a web development company and am sure that my designs would try to help make this logo graphicly possible. Send me a pm and ill get back with you as soon as possible.

Syphic

Angela, I recommend hiring a graphic design firm to design your corporate logo. A logo is an extremely valuable and important portion of your company's brand identity and will ultimately be a centerpiece for your marketing strategy. You'll want to treat it as such. The software needed to create mathematically-perfect vector art, like Adobe Illustrator and Macromedia Freehand, is expensive. Moreover, the learning curve is steep if you've had little or no experience with related products. It's only cost-effective to design your corporate logo if you have what it takes to produce professional-quality work.

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Morgan Ramsay
President, Heretic
www.hereticdesigns.com
Heretic engineers strategic branding solutions and marketing collateral.

Hi.Angela

When deciding on a new logo I personally recommend two color logos & design packages. If you look at most major corporations you will see that their logos & identity materials are only two colors. There are several reasons for this:
1) Two color logos are usually crisp, clean looking, & easy to read.
2) Two color logos adapt easier to one color printing (fax cover sheets, forms, one color ads, etc.)
3) Two color logos/design packages are more economical for printing. Most printers are set up for one color, two color, and full color printing. Full color (CYMK) printing is more expensive than one & two color printing. For most printers, to print three colors, they have to run your piece through the press twice ? once, for the first two colors, then a second time for the third color... this makes three color spot printing expensive.

Feel free to e-mail at dclopez@dclgraphics.com if you have any questions.


David C. Lopez
DCL Graphics

David is correct to some extent, Angela. You can cut printing costs. You should speak with a representative of a successful printing company about getting the best quality at the lowest price. Also, digital printing services are growing more widespread and that makes printing multi-colors less expensive.

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Morgan Ramsay
President, Heretic
www.hereticdesigns.com
Heretic engineers strategic branding solutions and marketing collateral.

For smaller businesses sometimes the flashier logo is the way to go to get noticed. A lot of it depends on what business your in. I agree that you should make sure whoever does your logo makes it a vector image.

Some companies do full service from logos to business cards. If you go with a company like this make sure your not getting a packaged design.

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http://mba-forums.com

One of my clients got GREAT CHEAP results from http://www.iconic.cc. A whole package including several logo options, bcard and letterhead layout and I'm not sure what else cost about $650 and they did it in a week!

Hope this helps!

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Leslie
Foot in the Door Marketing
Foot in the Door PR
http://www.footinthedoormarketing.com
(770) 573-4**4

..........

While this is true to some extent you should also think about possible future uses of your logo. Suppose you want to give away promo items like mugs, pens or t-shirts. A 1- or 2-color logo is generally much less expensive than a CMYK graphic.

The BEST route is to have your logo designed in vector format (Adobe Illustrator, CorelDraw, etc). This file can then be used as a starting point for any other variation that you need. Want to do a full blown 4-color brochure with all the bells and whistles? No prob. Bring your Illustrator file into Photoshop and embellish away. Need a pure black version for faxing? Simple to make with a vector file.

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www.ThePaperMonster.com

I've always liked this company; http://www.seibel.ca/

(I am not affiliated with them in any way.)

Mike

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