Dear respected members,

My name is Kashif & I belong to Pakistan. I want to open a small pizza outlet with take away & free home delivery options.

Due to low finances I am opening this outlet on my own place & not in a market. This is a commercial location near to my house but away from area's main markets. Due to this there is not enough public gathering near to it.

Also, I have to cope with following challenges;

1. Currently I have no closed sitting arrangement for customers.
2. My brand name is completely unknown to the customers.
3. My competition will be with very popular brand names such as Pizza Hut.
4. In long run my limited customers will remain the same.
5. As already mentioned above, my place is at a distance of 1~2 km far from my area’s commercial places.

But, I feel that this is the right time to capture the market of this area because of following reasons;

1. I have plently of wide open green space for customers to sit and also to park their vehicles.
2. There is no specialized pizza shop in this area. There are some bakeries who are selling pre-baked pizza.
3. To eat a fresh hot pizza people have to visit city market (Main Bazar or you can call it super market which is approx. at a distance of 8~10 kms from my area).
4. As we all know; people like change so I think change in taste will attract customers.
5. Ordering a pizza for home delivery normally take more than one hour to reach to the customer. As you know it effects freshness and hotness of the product.
6. Also my place is on the road parallel to main road of housing society.

In these conditions please suggest a sales & marketing plan and ideas to attract customers toward my outlet as it is away from main market.

I would be very thankful to all of you

Kashif

First of all I applaud you wanting to start a business in todays Wall Street Journal it talks about all the start up companies beginning to form in Pakistan on the front page. You have to think of your competitive compantancies as an independent pizza chain. If I were you my value proposition would include:

-Creative pizza not chain pizza - create unique pizzas for the local taste look at California Pizzas menu as an example
-I would also talk about the freshness of your ingredients - look at Papa Johns
-I would also sell the pizza with other local menu favorites for those who do not like pizza
-I would buy umbrellas and perhaps a water fountain to market your beautiful outdoor space

To get people to come I would advertise with coupons with a discount to get people to take the extra drive

Perhaps you could open just a hot cart selling pizza close to the franchises to get people to taste yours then give them a discount for a pizza at your location

__________________
Improve your professional image - quickly and inexpensively at logosmax