According to a study by Cabletelevision Advertising Bureau, the ****s are still in front of the TV, but not just sitting there! They're also e-mailing and Instant Messaging friends, surfing the Web, and on the phone.

An analysis of Nielsen Galaxy ratings for the first 20 weeks of the current TV season indicates that at least 500,000 more 12- to-24-year-olds are tuning into TV on a nightly basis. Even the total day TV ratings for the segment are on the rise. The last season was also a growth period for the segment.

"There is particular growth in cable in those two targets--12- to-17-year-olds and 18- to-24-year-olds--because cable has aggressively sought out programming to offer to them," says Ira Sussman, CAB's vice president for research.

Via: Media Post