I was reading
Seth's Liars Blog and came across this paragraph -
Quote:
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Originally Posted by Seth Godin Smart lawyers win cases where the facts don't back them up. That's because smart lawyers know how to tell a story that people will want to believe. It's a story that makes a juror feel competent and ethical and satisfied. It's a story that has very little to do with the facts and a lot to do with the lies we insist on.
i think most marketers spend way too much time worrying about their version of the truth and not enough time be authentic and telling stories about what they're up to. |
Seth raised a very important point in this post -- tell people the stories that
they want to hear!
Too often, as marketers, we forget this fact and tell people what we want them to hear. Even if they don't filter your unwanted message physically (Change Channel / Move on to the next site etc.) then also they will filter it mentally!
This means that, by not giving them what they want, you are not achieving your basic aim -- build your brand / accept the offer that you are making.
Now that was the - Tip of the day
03-23-2005, 10:48 PM
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