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Old 11-14-2004, 11:27 PM
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rex_b rex_b is offline
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Posts: 58
Talking Using colors for advertising?

I found this a while back, good info though!

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Basically, in North American mainstream culture, the following qualities are associated with color:

Red - excitement, strength, ***, passion, speed, danger

Blue (listed as the most popular color) - trust, reliability, belonging, coolness

Yellow - warmth, sunshine, cheer, happiness

Orange - playfulness, warmth, vibrant

Green - nature, fresh, cool, growth, abundance

Purple - royal, spirituality, dignity

Pink - soft, sweet, nurture, security

White - pure, virginal, clean, youthful, mild

Black - sophistication, elegant, seductive, mystery

Gold - prestige, expensive

Silver - prestige, cold, scientific

Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy. Traditionalists respond to pastels - pink, rose, sky blue.


Here is a good link to read: http://www.webmasterstop.com/articl...te-colors.shtml
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Old 11-14-2004, 11:38 PM
mstwntd mstwntd is offline
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Join Date: Aug 2004
Location: Melbourne, Australia
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And fast food outlets use a combo of red and yellow. Apparently makes you hungry.
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Old 11-14-2004, 11:39 PM
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Lord Brar Lord Brar is offline
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Thanks for posting this chart... It is very handy, indeed!

/me Prints it out!
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Old 03-16-2005, 11:22 PM
phoenixdown phoenixdown is offline
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Red - reckless/careless.

Blue (listed as the most popular color) - dull and boring. Predictable.

Yellow - aloof, different.

Orange - cant think of any

Green - clashing, money, greed

Purple - homo***uality

Pink - ??

White - cold, dispassionate, logical

Black - evil / wicked

Gold - shallow, vain

Silver - taste
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