According to the data released by TNS Media Intelligence, total advertising expenditures for all media in 2004 increased 9.8 percent to $141.1 billion compared to 2003.

Almost all of the media measured by TNSMI experienced growth throughout the year, with the Internet, Outdoor, Cable TV and National Syndication showing the strongest gains. Local Newspapers led in dollar spending for 2004, posting $24.5 billion, an increase of 6.7 percent versus 2003. The Internet showed the most ro**** year-over-year gain for 2004 posting a 21.4 percent increase to $7.4 billion in ad spending versus 2003. Outdoor advertising increased 20.1 percent to $3.2 billion in spending.

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