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03-25-2005, 06:07 AM
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| Survey: Most Advertisers Engage in Branded Entertainment According to a survey by The Association of National Advertisers, 63% of marketers say their company has participated in branded entertainment projects in the past year. 42% of the marketers surveyed believed that the top benefit of incorporating branded entertainment into their marketing mix is to make a stronger emotional connection with the consumer. Source: AdRants      |
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