02-19-2005, 03:28 AM
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 | CEO | | Join Date: May 2005
Posts: 1,309
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| Study: People still prefer yellow pages over search engines
Quote:
TWO RECENT STUDIES CONTEND THAT consumers rely more on business directories--both online and off--than on search engines or newspapers, when seeking local merchants, according to the Yellow Pages Association.
The studies, which were performed by the Opinion Research Corporation, each surveyed separate sets of about 1,000 respondents via telephone from Nov. 18-21, 2004. The first survey found that 55 percent of respondents say they primarily use Yellow Pages--either in print or online--to search for a local business first, compared to 12 percent who use search engines and 17 percent who turn to newspapers. The second survey, dealing with residents moving to a new area, found that 44 percent of respondents use either the online or print Yellow Pages to find local businesses. The study defines online "Yellow Pages" as any site that is a member of the 126-year-old Yellow Pages Association, which includes sites like Verizon's SuperPages.com and Bluebook, Inc.'s BlueBook.com, which offers community information such as local government and hospital numbers.
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