Do you set goals to a 100% even though you know that is not attainable or do you set the goal to an attainable limit? If you set it to 100 it seems your staff will know that it is not attainable and if you set it below 100 you are saying that it is ok - any advice?

I do think it matters what industry you are in. I would hate to have an airline have a goal that they would be 95% crash free, especially if I had stock in them.

I agree that it depends on the situation. If it is a very simple process and their is clear accountability and there is a reasonalble chance of getting 100% than thats what it should be.

It is hard to think of a process that you would not want nor would it not be feasible to obtain 100% if there is the process is wrong or needs to be broken down into smaller components

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I agree most process goals should strive for 100% quality what message would you be sending to your employees otherwise?

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I think all goals can be set at 100% which has a psychological benefit. For example if you set a revenue goal of 2 million - to reach it would be 100% anything less would reduce the 100% prorata.

I agree you need some process improvements if you cannot get to 100%