Here's a tip for you all, if any, who are planning to do an unsolicited text messaging campaign -- It is ineffective! Don't waste your own time, money and effort and neither of the person receiving it!

According to a Ball State University study of 1,171 students conducted last month, one out of four college students surveyed online reported receiving ads on their mobile phones, .

Of the students who received wireless spam, nine out of 10 said they were annoyed by the unsolicited text message advertisements or instant message ads sent to their cell phones and 68 percent of respondents who received wireless spam said they were less likely to purchase a product from businesses responsible for serving the unwanted ads.

Only 5 percent of students receiving such spam could even recall the name of the business or product in question and only 1 percent responded to the ad!

Via: Media Post