How would you suggest marketing an online store? How much should I set aside for what I would call slightly competitive keywords(0.35 for top listing on Overture) to get some good returns. I'm ashamed to say that eventhough I've been in web design/web hosting for 6 years, I've never used internet advertising at all. Do I need a starter internet marketing book or is this easier than I think?

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I'll take it that here you are talking about Pay Per Click Search engine Marketing! - In that case, I'd suggest that you take a look at this Free excerpt of the SEO Book - http://www.search-marketing.info/lit...pc-secrets.htm

thanks, that should help

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