I am a believer in long sales copy. The long sales copy I've used on my site has worked much better at converting visitors than the short sales copy. But then I have a higher ticket sales item ($99).

I'm starting to see, though, sales copy that goes beyond the description "long"--ENORMOUS would be a better world, or NEVER-ENDING.

Honestly, I -never- read all of that copy and almost always get bored and leave the site.

Does this super-ultra-long copy work for anybody?

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I am a firm believer of the theory that your Marketing Message should be just as long that would make your prospect want your product more than money it costs


It's a different case wether that your message goes out in 175 [yeah, i have read copies that long ] or 50 or just 1 page.

Wow, I am a little confused on what you guys are talking about, could you elaborate more?

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Salesletters.

I've been dealing with this myself lately. An internet user's attention span is shorter than it is for offline copy. I like using a subject-based more information approach, where if you don't want to know it, you don't have to read it.

I'm also dealing with it in direct mail campaigns, and really don't know which to go with. A long letter, they'll probably throw in the trash after seeing what kind of time commitment it's going to take to read it, a short letter won't sell my services.

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