80 percent of people think television product placement is OK but 36 percent stated the way the placement is done matters a great deal. This was found in a study by WPP research arm Mindshare.

The study also found 66 percent notice placements more than in prior years, 70 percent of 18-49 year olds reacted to product placements by trying the product or visiting the store.

Study also concluded that product placement works equally well with men and women.

Placement is ok, I don't care if Seinfeld drinks a Coke, or Buffy eats some pretzels. But closeups on the bag, and blatantly turning it toward the camera in a weird way is stupid. A great movie making fun of product placement is The Truman Show

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Lorenzo