PR Opportunity: How to Submit an Article to Benefits Marketing Magazine

SUMMARY:
Although you may have never heard of Benefits Marketing Magazine, it's got massive circulation, reaching almost a quarter of a million insurance agents, financial planners, and SOHOs. This monthly email newsletter from the Benefits Marketing Association is actively seeking article submissions. Here are some guidelines for you:

Walt Podgurski
Editor & Board Member
Benefits Marketing Magazine
Benefits Marketing Association
wpodgurski@aol.com
(888) 282-1765
http://www.benefitsmarketing.org


-> Circulation:

225,000 - Note these are opt-in email recipients, as the magazine is produced in email only.

-> Demographics:

50% of recipients represent Life&Health, P&C agents and fee based financial planners

25% of recipients are home office employees (executives, management and other)

17% or recipients are vendors and consultants to the insurance industry (accountants, attorneys, bank insurance marketers, technology companies, Trust Officers, Industry consultants, etc.

5% of recipients are from outside of the U.S.A.

3% of recipients are in-house risk spe******ts or Human Resource Managers

-> Article Submission Guidelines:

Engaging, interactive and indispensable reading for somebody involved in the marketing of benefit plans. With that perspective, the publication is looking for articles of all lengths, plus a short biography with contact information and a photo if one is available.

Podgurski notes, "We are particularly fond of checklists, sales scripts, graphs, etc., that may be considered interactive or training oriented."

Submit to Podgurski via email at the address above.

-> Submission Deadline:

Typically you need to submit articles one-two weeks prior to the month they'll be published. For example, the deadline for the July 2005 issue is June 25th.