Nike has a message for shoppers looking for the hottest shoe design: Just do it -- yourself.

According to this Reuters story, Nike has relaunched a Web site where shoppers can design their own shoes, choosing everything from the color of the Nike swoosh to personalizing the tongue with a word or phrase.

Interesting tactic by Nike to empower its local retailers (who obviously have a far better understanding of the local markets than the head marketing office) to connect to its customers.

I guess the news link is not working or no longer up when I found this thread. Still the concept of design your own shoes is an interesting approach to advertising. If people respond, it will give nike an opinion of where the market interest lies in design of shoes. Reminds me of the fast food commercials... have it your way..