So my wife and I are looking to incorporate our business. This is to protect our personal finances as well as our business finances.

Do you think this has a more of an impact on consumers than if they were dealing with a sole proprietorship?

This will not only help you Show those Holidays in Bermuda as Board Meetings but it Will also help you build a Corporate Image for your Business

Honestly, Nothing Sounds more professional than a LLC , Pvt. Ltd. or Inc.

My Suggestion - Go in for It and Brand it!

Wayne;
There are so many angles to look at this from, I'm getting dizzy.

While a corporation might seem impersonal to some, a sole proprietorship might lack credibility to others. I'm reminded of the old Steve Martin routine about "Fred's Bank", with the TV commercial that started with "Hi. I'm Fred. I have a bank. You got some money? Bring it on over."

On the other hand, others might view a sole proprietorship as inherently friendly, and "hands on"; a corporation might be easier to accept as a "major player".

Bottom line: I don't think the typical consumer cares what the legal structure of your business is. I'd be surprised if 1% of 1% even notice.

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Incorporating is good for the reasons you mentioned but given your niche, perhaps people would perfer dealing with a 'mom and pop' type shop for that personal touch. Thats a very big area where you can differentiate yourself.

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Final Fantasy

Well from the way I see it, incorporating doesn't mean it won't be a "Mom & Pop". We don't have to issue stock or have investors. However, it creates a separate legal entity apart from our personal lives.

We are most likely to incorporate just wondering how to portray it in our marketing.

Wayne;I think I understand what you mean - your state may have its own statutes, but here in Connecticut I was required to use "Inc." in official company paperwork, like invoices, contracts and such; however, beyond that, it doesn't need to play in your marketing at all.

For example - you don't see commercials for McDonalds LLC, they're just for McDonalds. Not Microsoft Corporation, just Microsoft.

If this is, in fact, NOT what you mean, my apologies.

Regards,
Neil

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Another question here is - What type of Marketing will it be? B2B or B2C

The focus will be B2C but the company will eventually act as a middleman/distributor for some businesses as well.

It sounds like a great plan. I wish the wishes my wife and I have for having a company matched so we could merge them together .. but they are not even close.

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Why not do an LLC just for the Limited Liability status? It's worth it for the extra paperwork.