Where do you think you should spend your advertising dollars for a business that primarily does all of its business online?

In Internet, is the short answer.

Google AdWords is one of the best for CPC, but if you need to use high competitive keywords and get lots of clicks it would be quite expensive.

As an alternative, Text-Links-Ads and AdBrite could be considered too. They offer flat rate per day, per week and per month, regardless how many clicks your ad gets.

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The best place for advertising for an online company is where your target market is. What types of products are services are you selling?

It is not for me it is for a client that manufactures and sells stove top covers so. These are covers that you put on the stove to expand your work space.

Usually stove top covers are used in lower end homes many are used to get extra work space. Perhaps looking to see where park or mobile homes are advertised mybe helpful. Also perhaps advertising on lower end stove sites.

You could also advertise on sites that have lower end stoves. Better yet you could use a ppc campaign related to the product I wouldnt think that it would be that expensive a keyword. The challenge would be to make sure you get your return on your investment because usually stove top cover usually do not cost much.