Return on your investment

Advice2 · #1 (**permalink**) 09-26-2007, 07:41 AM

How do you measure your advertising online? How do you measure the success of the program?

BDA1 · #2 (**permalink**) 10-01-2007, 08:23 AM

A very simple way is to measure the cost associated with the product (advertising & production) and compare it to the revenue. Make sure you consider all indirect costs as well.

Advice2 · #3 (**permalink**) 10-09-2007, 08:21 AM

Quote:

Originally Posted by BDA1

A very simple way is to measure the cost associated with the product (advertising & production) and compare it to the revenue. Make sure you consider all indirect costs as well.

You also have (hopefully) other revenue that would not show up in direct product revenues for example the increase in traffic may get users to buy additional products

xmer · #4 (**permalink**) 10-15-2007, 02:08 PM

I think it is very difficult to get exact figures but at least you can get a relative view

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