Overture Services Inc., today announced that it will be re-branded as Yahoo! Search Marketing Solutions and will bring together its search offerings and Yahoo!'s listings under the new banner.

In conjunction with Overture's re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products. In addition, the new center will offer marketers information about Yahoo!'s customized, creative media solutions, providing them access to the largest set of search marketing and brand advertising solutions on the web.

Overture will formally change its brand in the U.S. early next quarter. After the U.S. re-branding is complete, Overture's international markets will be re-branded at a later date ? except for Japan and Korea, where the Overture brand will be maintained. Several products within the suite will be re-named once Overture assumes the Yahoo! brand in the U.S.

Source: Press Release

Happens all the time. The new name is more immediately recongizable however.

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Final Fantasy