Well, it's not just popup blockers that are gaining popularity but even the software with complete weed out any online advertisements. What's worse - some of these vendors have these adblockers enabled by default [Norton Internet Security Suite for example].
This is certainly a big problem for publishers, who depend on ad revenue, but a bigger problem for advertisers!!!
This issue has been discussed to death, in context of alternative revenue sources, at some other forums and the conclusion that came there was that people should focus on ecommerce! I have to absolutely agree with this -
Only ad revenue is never a viable business model!
But there is another side to this story -
How do you advertise your eBusiness?!?!
A good friend of mine, Mattias, has written a
long entry about his views on the future of online advertising in his
blog. I fully agree with his opinion - the ads on the internet are being shown at the wrong time.
Quote:
|
Originally Posted by Mattias The solution is, of course, to deliver your advertising message just when the surfer is done with her mission. At the end of an article, after the highscore of a game, after the user have signed up for a newsletter, whatever. But DON?T try to interrupt a user when she?s on her mission. It?s a waste of advertising dollars. You want the interruption to occur when she?s not completely focused on something else. |
But what if you are not even able to show it then? How do you practice
Permission Marketing [ever heard of spam filters which mark false positives? ], Contextual Advertising also known as pay per click marketing [
see what happens when Norton is there], affiliate marketing [Norton even blocks out commission junction and the kind's urls] and spread your
idea viruses [how do you expect to reach out to sneezers in the first place?] ?
What are your opinions on the subject?
11-09-2004, 10:19 AM
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