Any ideas on a good stategy regarding search engines, including Google
adwords?

I want to draw up a plan but not sure what all to include. I was thinking:

Am going to brainstorm a list of keywords to use for "Adwords". Adwords, for
those who don't know, is the Google program whereby you bid for keywords and
then your little ad shows up on the right side (where the sponsored links
are). For example, if you were in the camera business and bid on the word
"camera" and someone types camera in Google, your ad might show up on the
right side.

Right now we do use Adwords but I believe we could definately improve what
we are doing.

In terms of the search engines I am very wary of "Search Engine
Optimization" but would appreciate thoughts on getting found on the Web.

--
Robert Anderson

Robert Anderson wrote:

>Am going to brainstorm a list of keywords to use for "Adwords". Adwords, for
>
>
They have tools that help you do this, and a manual that explains how.
Use the google tool and the one at overture.com (now owned by Yahoo),
and you will have a good sense of the keywords to use.

Additionally, you should consider using different landing pages for
different sets of keywords. If I look up a specific phrase, and I see
that phrase in your ad, I am more likely to click on it. When I arrive
at your landing page, I am more likely to stay and keep reading if the
title of the page matches the phrase, and there is a headline at the top
that repeats that phrase again. Getting people to your site is about
10% of the work. Getting them to stay and keep reading, is another 45%,
and the last 45% is getting them to convert - whatever that means to you
- sign for a newsletter - fill-out a request form - etc..

>
>In terms of the search engines I am very wary of "Search Engine
>Optimization" but would appreciate thoughts on getting found on the Web.
>
>
>

--
_____cliff_rayman_________________________________ ____
Business Consulting and Turnaround Management
[web] http://www.rayman.com/
[web] http://all-clear-turnaround-management.com/
[eml] cliff _at_ rayman.com
[phn] 888-736-3802 x701
[fax] 818-743-7404
__________________________________________________ ____

>
> Right now we do use Adwords but I believe we could definately improve what
> we are doing.
>
> In terms of the search engines I am very wary of "Search Engine
> Optimization" but would appreciate thoughts on getting found on the Web.
>

When buying "Adword" terms don't use a single term like "camera." Try to use
two or three word terms, like "five megapixel camera." The more specific
your terms are the lower the cost and better ROI. Also checkout
www.overture.com for other pay per click options.

Post you site address so you can get specific optimization suggestions.
Basicly have descriptive titles, meta tags for keywords and descriptions and
alt tags for your images. Make sure you get listed in http://dmoz.org/ Many
search engines use dmoz information. Also try to get some links to your page
from highly ranked google.com pages. A site map is also a good tool to make
sure all the pages in your site are linked to each other.

Good luck,
Dave

- - - - - -
USA Business Resources http://www.Network2020.com/go
USA Legal Resources http://www.Network2020.com/resources

I don't understand why you're "wary" of search engine optimization.
The latest article I have read is that 40% of website traffic comes
from search engines.

Simply put search engine optimization means optimizing/maximizing the
chances of your site being listed when searchers are looking for
information related to your website. There are a lot of interesting
facts that I have found out - one being that people do a lot of online
searching for businesses and services that are in their local area as
opposed to them simply looking in their local yellow pages or local
paper - what that means to me is that even though the Internet is far
reaching to all over the world that one should not overlook their own
local market. I have a website that lists businesses in my own local
area and from my tracking service I have seen the kinds of businesses
and services that they are looking for but more importantly I have seen
the times that they have searched for this information - which is
almost any time of the day that you can think of including the early
morning and late at night.

There are many websites that get a huge amount of traffic without
paying for the search engine optimization. How they accomplish this is
to do the optimization themselves. The more time you spend on the
Internet (and especially more so when you are working on your own
pages) you will start to see a pattern of how traffic gets to your
site. On the other hand if your site is not receiving a lot of traffic
then you find out why. You find out where you rank in the search
engines and why your ranking is where it is. You find out from the
traffic that you do get why (and how) they got to your page(s). You
use methods (and by methods I'm talking about low or no cost methods
first) to increase your web traffic.

Another point that I have learned is that while increasing the number
of visitors to your pages increases the chances of your product or
service being sold you'll stand a better chance of selling more if you
target your site to your target market.

Rose
http://members.aol.com/Roseb441702/consult.htm

Thanks for your response. Please see my responses below...

<Roseb44170@aol.com> wrote in message
news:118uidvs871ml54@news.supernews.com...
>
> I don't understand why you're "wary" of search engine optimization.
> The latest article I have read is that 40% of website traffic comes
> from search engines.

I am wary of it because a lot of search engine optimization (SEO) are weasal
techniques (e.g., link farms). It is both unethical and going to come back
and bite its practioners. Google is working hard to not only build
algorithms to prevent SEO but to *penalize* these techniques.

> Simply put search engine optimization means optimizing/maximizing the
> chances of your site being listed when searchers are looking for
> information related to your website. There are a lot of interesting
> facts that I have found out - one being that people do a lot of online
> searching for businesses and services that are in their local area as
> opposed to them simply looking in their local yellow pages or local
> paper - what that means to me is that even though the Internet is far
> reaching to all over the world that one should not overlook their own
> local market. I have a website that lists businesses in my own local
> area and from my tracking service I have seen the kinds of businesses
> and services that they are looking for but more importantly I have seen
> the times that they have searched for this information - which is
> almost any time of the day that you can think of including the early
> morning and late at night.

True.

>
> There are many websites that get a huge amount of traffic without
> paying for the search engine optimization. How they accomplish this is
> to do the optimization themselves. The more time you spend on the
> Internet (and especially more so when you are working on your own
> pages) you will start to see a pattern of how traffic gets to your
> site. On the other hand if your site is not receiving a lot of traffic
> then you find out why. You find out where you rank in the search
> engines and why your ranking is where it is. You find out from the
> traffic that you do get why (and how) they got to your page(s). You
> use methods (and by methods I'm talking about low or no cost methods
> first) to increase your web traffic.

I have been using the Internet since 1992 so I think I have spent some time
on the Internet as well.

I am not opposed to bringing in more traffic, the question is how? How do I
do it without resorting to sort of artificial means?

Look, Google has very smart engineers. It is not my desire to try to
outsmart them. I am in this for the long haul. I'd be interested in hearing
specifically how to bring in more traffic.

> Another point that I have learned is that while increasing the number
> of visitors to your pages increases the chances of your product or
> service being sold you'll stand a better chance of selling more if you
> target your site to your target market.

Very true. And that is where things like Adwords could come in handy.

--
Robert Anderson