It seems as if online 'viral' marketing is hitting primetime. NBC debuted its new prime-time comedy "The Office" via a webcast on MySpace.com on Wednesday night, a week ahead of its March 29 broadcast TV premiere.

A nearly 13-minute clip of the premiere will be available at MySpace today through the end of the month.This is the first time that a TV network has webcast its content online.

"What was really controversial was previewing it so early before it hit TV," said Zigler, adding: "'The Office' is not your ordinary show, so it's extra important to let as many people as possible actually experience it, and understand it, and get it."

This stunt has already generated a fair amount of publicity for both NBC and MySpace!