"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," according to a research report by JupiterResearch.

According to research, 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so. The findings were based on a recent executive survey.

RSS is not well suited to promotional-offer-oriented content because it does not offer the targeting and personalization capabilities of e-mail, the report said.

Read More - DMNews.com

wow,... did they miss the boat. I cant say I fully explored rss feeds yet but I do know that the sites rss feeds are permission based off of usergroups ... which is essential the mechanism they are looking for targeted advertisements!!

I mean right off the top of my head, I can think of something where if a user hasnt visited your site in x number of days, they get automatically added to a group on the back end and get sent a special promo in the rss feeds. Then theres catagories for that shopper that prefers this type of item or that ... and I'm half asleep.

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I think it's more a factor of not understanding the technology than missing the boat. To unsavvy folks, RSS is a very mysterious thing.

Time to educate the masses about RSS?

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