According to a MediaPost Report pay-per-call distributor Ingenio is expected to announce its second distribution deal, with mobile Yellow Pages directory provider go2.

Under the agreement, Ingenio's pay-per-call listings will appear in the go2 directory network, which includes Alltel, AT&T Wireless, Boost Mobile, Cingular, Nextel, Sprint PCS, and Verizon Wireless.

According to go2, wireless consumers conduct one million directory queries per month, . Currently, 170 million people in North America own mobile phones, according to Strategy Analytics.


Pay-per-call technology allows companies that don't operate Web sites to participate in paid search listings. The service provides these advertisers with a hosted listing containing basic contact information and a custom phone number; advertisers only pay for leads generated by that number. Both go2 and Ingenio will sell pay-per-call inventory for the go2 directory. The listings will begin appearing in the go2 directory the first quarter of 2005.