01-13-2005, 11:12 PM
|
 | CEO | | Join Date: May 2005
Posts: 1,309
| |
| Fastclick IPO sign of warming online ad market
Quote:
After years in the doldrums, the online advertising market and investor appetite for Internet IPOs have both recovered. Fastclick.com is hoping to take advantage of both trends.
Fastclick, which filed for an initial public offering on Dec. 22, runs an Internet advertising network. It buys and sells ad space on more than 7,500 Web sites and works with advertisers to maximize the effect of their marketing campaigns.
Online advertising is a crowded industry, and Fastclick faces some stiff competition.
The Santa Barbara, Calif.-based company is squaring off against search engine powerhouses Google and Yahoo. It also competes with online ad firms such as ValueClick and Advertising.com, which Time Warner's America Online snapped up for $435 million last June, shortly after the ad company filed for an IPO.
....
In addition, the booming popularity of Internet ads ? Forrester Research expects online ad spending in the United States to balloon to $15.6 billion by 2008 from $6.6 billion in 2003 ? has created a shortage of premium ad space on high-profile Web sites.
| Full Story  |
Linear Mode
