brand noun

1. trademark or distinctive name identifying a product or a manufacturer.
2. product line so identified: a popular brand of soap.
3. mark indicating identity or ownership, as used on a website.


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Basically, something that is easily memorable to the end-user, and preferably related to the target service/product/company.

Research has shown that the majority of people will not remember a name that consists of 3 words - and all but a few remember 3 long words.

1 word is ideal - regardless of length, but obviously.. the shorter the better.

As most 1 worded domains are gone these days, the only real option left is 2 worded domains. As per the 3 word argument mentioned earlier - it is advisable to once again keep the words short & related to the target industry.


Examples:

A shoe shop operating out of New York Selling skateboarding shoes called 'DCNY':

Suitable names could be:

- dcny.com (actual company name - only suitable if name is promoted via other media)

- skateshoes.com ( highly effective & keyword rich domain describing product)

- airtime.com (promotional 'keyword' that could be used in conjunction with other advertising media)


Bad Examples:

- thebestskateshoesinnewyork.com (while descriptive - the name is far too long)

- bestnyshoes.com (at first glance, this would be a great domain. But while it may receive lots of traffic, the majority would not be targeted traffic for their corner of the market - therefore their conversion rate would suffer.)

- karatekid.com (entirely unrelated & lacking any related keywords)


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Well, Too much coffee for me i think.

Hope that gave you a better understanding of domain branding.

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