BBC Leaked New Dr. Who Leaked as a Viral Stunt?

Lord Brar · #1 (**permalink**) 03-16-2005, 10:50 PM

Quote:

Originally Posted by Wired.com

The pilot episode of the BBC's highly anticipated new Doctor Who series may have been intentionally leaked onto file-sharing networks to generate buzz, a source who instructed the network on viral advertising told Wired News.

Earlier this month, the 45-minute premiere episode, entitled "Rose," showed up on BitTorrent. The appearance of the episode generated a flood of discussion in online forums, blogs and the mainstream media. As a result, interest in the show, which debuts March 26 on BBC One, has skyrocketed.

Read the full story

Intentional or unintentional but this incident has generated a lot of buzz for the show. I guess that's every marketer's dream come true

Eagle · #2 (**permalink**) 03-22-2005, 03:17 PM

Rumour has it Lucas Arts may do the same for Star Wars Episode III...

Not that it needs much hyping!

phoenixdown · #3 (**permalink**) 03-22-2005, 04:22 PM

I think they need to... alot of people I know are only planning to see Episode 3 because they saw the rest and want to see how it ends but every one of them expects it to suck like the first 2 prequels.

Eagle · #4 (**permalink**) 03-22-2005, 04:27 PM

Quote:

Originally Posted by phoenixdown

I think they need to... alot of people I know are only planning to see Episode 3 because they saw the rest and want to see how it ends but every one of them expects it to suck like the first 2 prequels.

Have they seen the trailers? It sucks not.

phoenixdown · #5 (**permalink**) 03-22-2005, 05:09 PM

I'm tempted to DL it but I dont want to ruin anything for myself when I go see it. You've seen it I take it?

Eagle · #6 (**permalink**) 03-22-2005, 06:01 PM

SW EpIII? Yes - well worth it if you can get hold of the large sized versions.

RWA · #7 (**permalink**) 03-25-2005, 06:15 AM

Not a stunt, apparently the episode that was leaked was a promo copy, probably with some effects etc. missing, so why leak an episode with bits missing?

Any wouldbe downloaders of the stolen episode would be disappointed and not bother to watch it properly.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode