If you have relevant content that changes frequently and get a lot of links to your website, what is an seo spe******t going to do for you? Can someone help? We have been considering hiring one but have some reservations.

I think they could be helpful in helping you determine which deep key words you may want to use for your business. If they are a decent SEO shop they should have some tools that help them dig deeper and come up with terms you would of never thought of.

They may also have insight into link farms that could drive traffic to your site at a reasonable cost

I think they could help optimize the home page for some key words that may be being overlooked by your competition

They also have other tools that allow you to quickly gather potential prospects to link to and automatically email them as well as post articles quickly and efficiently. I think they can add value the problem is finding a good one which we haven't.

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I agree some of the programs that help you uncover deep keywords are expensive and the SEO can use them to find the keywords that you need. If you paid for the programs yourself it could cost you hundreds of dollars.