How have you approached companies for links to your site? Were you successful? How did you phrase the email?

We approach companies that we think are value added to our network and show them where we have added their link and have asked for a reciprocal.

We often go to our competitors sites to see who links back to them. Then we approach the company and ask them for a link saying that we offer many of the services of our competitors but we offer a few additional things ...... if there are multiple areas within the site that you could link to let them know where it maybe the most appropriate area for your site.

We are a lot more successful when we have the same page ranking or higher and our site complements theirs.

The following is an excerpt from the following article which I thought you may find helpful as you build your backlinks
Backlinks - Lifeblood Of Your Website
To truly harness this power and drive your backlinks at full speed you need to use what is called anchor text. This is where you have certain words which are a hyperlink to your website. The words you use are your keywords.

For example, if your keywords were "Dancing Elephants" the usual link would be "Visit Michael Angelo's site on dancing elephants at dancingelephants dot com."

In order to really enhance your listing and boost the relevance of your site massively in the search engines, you need to make the "dancing elephants" reference a link to your website too. Your text then contains two links to your website - one being the website address and the other the keywords. Because the keywords and linking directly to your sites the search engines love it because they think your site must be more relevant to those keywords due to the link.

Great article!!!

Thanks for posting the backlinks article!

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