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Old 03-26-2007, 10:36 AM
Business Watch Business Watch is offline
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Turk

I read an article in the NYT's about Amazon's Turk see below:
What is Amazon Mechanical Turk?
In 17**, Hungarian nobleman Wolfgang von Kempelen astonished Europe by building a mechanical chess-playing automaton that defeated nearly every opponent it faced. A life-sized wooden mannequin, adorned with a fur-trimmed robe and a turban, Kempelen's "Turk" was seated behind a cabinet and toured Europe confounding such brilliant challengers as Benjamin Franklin and Napoleon Bonaparte. To persuade skeptical audiences, Kempelen would slide open the cabinet's doors to reveal the intricate set of gears, cogs and springs that powered his invention. He convinced them that he had built a machine that made decisions using artificial intelligence. What they did not know was the secret behind the Mechanical Turk: a human chess master cleverly concealed inside.

Today, we build complex software applications based on the things computers do well, such as storing and retrieving large amounts of information or rapidly performing calculations. However, humans still significantly outperform the most powerful computers at completing such simple tasks as identifying objects in photographs—something children can do even before they learn to speak.

When we think of interfaces between human beings and computers, we usually assume that the human being is the one requesting that a task be completed, and the computer is completing the task and providing the results. What if this process were reversed and a computer program could ask a human being to perform a task and return the results? What if it could coordinate many human beings to perform a task?

Amazon Mechanical Turk provides a web services API for computers to integrate "artificial artificial intelligence" directly into their processing by making requests of humans. Developers use the Amazon Mechanical Turk web service to submit tasks to the Amazon Mechanical Turk web site, approve completed tasks, and incorporate the answers into their software applications. To the application, the transaction looks very much like any remote procedure call: the application sends the request, and the service returns the results. Behind the scenes, a network of humans fuels this artificial artificial intelligence by coming to the web site, searching for and completing tasks, and receiving payment for their work.

Do you think this is here to stay - could a small business compete against Amazon?
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Old 03-26-2007, 11:41 AM
WonderingWanderR WonderingWanderR is offline
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Re: Turk

Quote:
Originally Posted by Business Watch View Post
I read an article in the NYT's about Amazon's Turk see below:



Amazon Mechanical Turk provides a web services API for computers to integrate "artificial artificial intelligence" directly into their processing by making requests of humans. Developers use the Amazon Mechanical Turk web service to submit tasks to the Amazon Mechanical Turk web site, approve completed tasks, and incorporate the answers into their software applications. To the application, the transaction looks very much like any remote procedure call: the application sends the request, and the service returns the results. Behind the scenes, a network of humans fuels this artificial artificial intelligence by coming to the web site, searching for and completing tasks, and receiving payment for their work.

Do you think this is here to stay - could a small business compete against Amazon?
I am just wondering, is that the right question? WHat if this "Mechanical Turk" could be used to allow a small business to outsource or even coordinate a virtual office environment? Amazon's business model is not based on doing everything or providing everything but on getting a piece of as much action as it can channel. Maybe we should be looking for opportunities to use this resource. Help them build the business model, and cut ourselves in for a share.
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Old 04-03-2007, 01:15 PM
Tools75 Tools75 is offline
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Re: Turk

I think there are very few companies that could pull something like this off and Amazon is one of them
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Old 04-10-2007, 08:04 AM
Dgrowth Dgrowth is offline
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Re: Turk

Quote:
Originally Posted by WonderingWanderR View Post
I am just wondering, is that the right question? WHat if this "Mechanical Turk" could be used to allow a small business to outsource or even coordinate a virtual office environment? Amazon's business model is not based on doing everything or providing everything but on getting a piece of as much action as it can channel. Maybe we should be looking for opportunities to use this resource. Help them build the business model, and cut ourselves in for a share.
Fortunately or unfortunately for Amazon, there are several companies that already outsource payroll, office space, reception and virtually everything else for small businesses. Guru.com and Elance.com pick up the difference.
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Old 04-10-2007, 11:34 AM
WonderingWanderR WonderingWanderR is offline
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Re: Turk

I guess I wasn't clear... since I was thinking of a project oriented usage. Not as much the administration, as the project completion and coordination of outsourced, and inhouse but virtually attached office remnants. Using something like the virtual turk keep the project moving forward by calling in bids at the time when outsourced resources will soon be needed. So that the bids are called before they are needed, but not right on top of the last minute... I am not sure if any software can help overcome some level of procrastination or poor oversight, but maybe it might... then God help us if computers, and software become better at running our business than we are.
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