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Old 12-18-2006, 08:00 AM
Tools75 Tools75 is offline
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Law Branding Advice

I had a friend that recently graduated from law school and he asked me what would be the best type of domain name for him to get. A name with the city he works in our just use some variation of his own name or something else. I thought it was an interesting question because there are so many options and the legal field is fairly unique - any ideas?
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Old 12-20-2006, 05:29 AM
time23 time23 is offline
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Re: Law Branding Advice

If he is an independent lawyer most of their work is local they should try to get a name with the city in it i.e. citycriminalattorney. That way people typing it in will be directed to his site.
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Old 12-20-2006, 10:21 AM
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Re: Law Branding Advice

I'd be loathe to tie myself down to a specific region. Whilst it might work initially, what if he eventually becomes regional or national? Worth thinking about.
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Old 12-23-2006, 06:17 AM
CCC CCC is offline
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Re: Law Branding Advice

I think it is all about how he wants to position himself. Trying to be all things to all people would not be a good approach as specially as an independent. He should develop a couple of pointer site urls to postion himself as an expert in a couple of areas - if he does this a local url may work.
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Old 12-25-2006, 07:38 AM
Triton Triton is offline
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Re: Law Branding Advice

I agree with Eagle I would go with a more generic name, you can always position the content on the site to be very specific but if you have a name that is too specific it will pidgeon hole your law practice
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