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| I don't want to offend anyone, by any stretch of the imagination. However, since this subject matter could be viewed as purely subjective, you could probably see disagreement coming like Anna Nicole Smith at a VFW Hall. I know this thread is "FAMOUS ad slogans", but I wonder if we could start a parallel thread called "LEGENDARY ad slogans". Because "It's The Real Thing" is legendary. "My Moto" isn't. To me, the "My Moto" campaign was a classic example of advertising being done by people who didn't understand that advertising is a science. The most important feature of a cellular phone is NOT that it's the coolest looking phone at the disco. The important feature is that I can get a signal in the lowest level of the parking garage under my apartment. Or that the battery lasts long enough for me to finally get OFF hold when I call my favorite radio talk show. If the most important feature of your cell phone is that the other dancers in the nightclub think it's ***y, your parents shouldn't have gotten you one.
__________________ imusicians.com The new website for musicians. More features. Less money. And a lot less bull. |
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| Orange is a successful mobile phone brand in the UK and they are very creative with their advertising, focusing primarily on building the brand, not the feature set of their phones. |
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| Quote:
http://www.unilever.co.uk/ourbrands/foods/marmite.asp |
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| Honda - The Power of Dreams |
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| Indian auto cars taglines Fiat Palio: Technology to the max Fiat Uno: Big on heart, big on power Chevrolet Optra: For a special journey called life Opel corsa: The difference is German engineering Honda Accord: Style and substance in perfect accord Hyundai Accent: Sheer pleasure Sonata Embera: Drive into a new age Santro Xing: The sunshine car Scorpio: Nothing else will do Alto: Let?s go Esteem: Fall in love again Omni: The Maruti Suzuki Omni. Fits all Wagon R: Some of the most interesting people drive Wagon R. What about You? Skoda Octavia: Obsessed with quality, The most well built luxury car Ford Ikon: The josh machine Toyota Camry: For those who command power automatically Toyota Corolla: World?s Number 1 best seller Innova: All you desire Toyota Qualis: A car for every reason Tata Sumo: King size comfort for the undivided Indian family Tata Indigo: Better believe it Tata Indigo marina: Because we like to carry our world with us Tata Indica: Must be true |