Wayne;
There are so many angles to look at this from, I'm getting dizzy.

While a corporation might seem impersonal to some, a sole proprietorship might lack credibility to others. I'm reminded of the old Steve Martin routine about "Fred's Bank", with the TV commercial that started with "Hi. I'm Fred. I have a bank. You got some money? Bring it on over."

On the other hand, others might view a sole proprietorship as inherently friendly, and "hands on"; a corporation might be easier to accept as a "major player".

Bottom line: I don't think the typical consumer cares what the legal structure of your business is. I'd be surprised if 1% of 1% even notice.

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