I started mine myself, I got a copy of Frontpage 03 and taught myself. The thing that takes the time is optimising the site so you can be found, in my experience if you are not in the top 3 results for your keyword(s) you may as well not be there at all! The other alternative is pay per click, such as adwords, this will guarantee you traffic whilst you are optimising the site to appear naturally in the search engines.