<google_groups@excite.com> wrote in message
news:11a8kgagi96bjd4@news.supernews.com...
>
> I've got a bunch of questions and thoughts regarding promotion of my
> website using flyers, but I will start off with a couple of related
> questions.
>
> I plan to print on each flyer a unique number - which can be entered at
> my website, and serve many useful purposes - such as tracking
> responses, and also as an entry into a sweepstakes.

I don't understand the need to go to all this trouble. Especially with all
the check digits and stuff. Getting people to your site is one thing.
Getting them there to type in a long number -- replete with error codes for
typing it in wrong -- good luck!

If you were performing some sort of a test I guess that would make sense,
but you'd have to outline the test so that we could understand this in
context.

Rather than spend money on numbering, spend money on making up two or three
different flyers and see which ones work.

Remember, most people need to see a flyer several times before they respond.
So if you're mailing these things, you're going to have to mail them four or
five times before you start to get a decent response.

I suggest you post your flyer somewhere online and ask people in this group
to review the flyer, you'll probably get some really good suggestions about
how to improve the flyer and, overall, be more effective with this campaign.

Good Luck!

Mike Turco
miketurco.com