Feel free to post your opinion on the Blog entry about a Research which proves that advertising on auto sites helps you sell more cars than sites in other categories but isn't more effective than the rest to build your brand.

Even though the first part of research report is like money burnt as it is just proving what we already know -> Advertising at places where your target audience hangs out offers better ROI. However, the second part that Auto sites don't help you build better brands, somewhat amazed me.

Perhaps there are already too many brands on those sites trying to get a mindshare of the user already bombed with ads.